Thursday, 5 May 2011

Letter to Gazidis and Kroenke

Firstly I'd just like to stress that the following letter was not written by me. I'm posting it on here as a favour to a friend on Twitter, @jonnyth14, who asked me to do so. Make sure you follow him if you're on Twitter, he's a top guy.

Stan Kroenke c/o Arsenal Football Club/Ivan Gazidis
Owner/Chief Executive
Arsenal Football Club
Highbury House
London N5

Dear Mr Kroenke

I have been an Arsenal fan for many years, and am a platinum/gold/silver/red member. I feel the club have made great strides over the past ten years but is presently failing to capitalise on the infrastructure that it has. I respect all that the manager of this great club has achieved in his period of management but feel that now is the time for the club to push on under your new ownership and a new Board that takes a more dynamic approach to achieving football success. For instance the Board should be encouraging Arsene Wenger to spend the money we have tied up in the transfer proceeds account and to review the coaching and support network that is built around the football team.

Season Ticket holders have had to put up with the most expensive tickets for this stadium and we now expect that club, via its new ownership structure to make decisions that will allow the manager to be able to compete for the best players on the best wages in Europe. The fans deserve a team befitting of the high ticket prices they pay. We are close to winning trophies but feel the same problems have persisted in the last 3 seasons and still have not been addressed. A few experienced signings are needed.

It also seems obvious that to stop punitive rises in ticket prices the club needs to start to be ruthless with those marketing deals that make no economic sense in the current climate, and/or find a reason as to why the ''very'' highly paid marketing executives have failed to be able to sell the brand to any new partners.

The wage bill is also in danger of spiraling out of control, with many players getting a pay rise and long term contract seemingly for underachievement on the pitch. Many players are also still on the books but are not contributing to the club and will not in the future. We feel this needs to be more sensibly managed as this will lead to more pressure on the club to penalise the fans with the price rises.

Winning our group and then going through to the quarter finals of the Champions League would have earned us more than the season ticket price rise. Success on the pitch is vital for the long term future of the club.

The per game price of our season tickets are in line with our London rivals but we are forced to pay for cup games which the club would perhaps struggle to sell out otherwise. Removing these would be a start.

We are fans, we are Arsenal fans, and we expect those running the club to be on the same wavelength in wanting the best for the manager, the team, the club and the support, and at present there seems to be a huge divide between us. If action is not taken soon, divides will become larger and larger. There have already been fights in the ground.

We hope you feel the same way and will take the necessary action. Your actions will speak louder than your words.

Finally, I am concerned with the recent news that our players are prohibited from signing autographs now. The divide between fans and players is getting ever wider.

Yours Faithfully,

Mr A Arsenal

The letter was taken from this thread on the Arsenal forums. Again, these aren't necessarily my opinions, nor do they in any way represent the opinion of Arsenal Football Club.


  1. Im sure they won't listen but good work anyway. Well written.

  2. I didn't write it, Jonny did I think, with some help from others. Still, if you can, personalise it and send it!

  3. Feel free to add your own comments about the uncalled for hike in silver and red membership prices!

    £49 compared to £36 last year and £36 compared to £30 for reds.

    So much for the "free" arsenal player.

  4. Mr Kroenke's US address:

    KSE, UK, Inc. 1209 Orange Street, Wilmington, New Castle, Delaware 19801 United States of America

  5. Sorry, address above is his tax address. Real HQ address here (according to linked in and businessweek):

    1000 Chopper Circle

    Denver, CO 80204

    United States